Of course was only to assemble missiles

Of course, was only to assemble missiles, missile research and development if profits will be higher then. Therefore, under the rules of market economy, R & D, retail, services, relatively higher profits, while the assembly, production, and wholesale sectors are usually relatively lower profits. Why Belle is able to achieve such high margins? Because it realized the control disk in the retail end. Statistics data show that the Chinese brand shoes 71% of sales from department stores, while Belle sales through it into the top 10 of four own brand (actually it has six own-brand), 30 international brands to set up an independent department store counters, firmly in control of the department stores on the retail end.

In every department store, you see a different brand counters, but behind the counter are vested in Belle Corporation. As the famous management guru Peter Drucker said:is a very classic embodies the idea of such a business. Belle's very little advertising, unlike Aokang, Red Dragonfly flying corporate advertising, this company seems obscure, but in fact it is in firm control of the retail terminal, control of the footwear market.